Clean Smells Promote Moral Behavior, Study Suggests
Posted by: ScentAir on: October 27, 2009
ScienceDaily (Oct. 26, 2009) — People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor.
The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.
Katie Liljenquist, assistant professor of organizational leadership at BYU’s Marriott School of Management, is the lead author on the piece in a forthcoming issue of Psychological Science. Co-authors are Chen-Bo Zhong of the University of Toronto’s Rotman School of Management and Adam Galinsky of the Kellogg School of Management at Northwestern University.
The researchers see implications for workplaces, retail stores and other organizations that have relied on traditional surveillance and security measures to enforce rules. Read the rest of this entry »
What good skiing smells like…
Posted by: ScentAir on: October 15, 2009
Original Article in The Wall Street Journal
By MATTHEW FUTTERMAN
World-class athletes crave routine. Baseball’s Wade Boggs ate chicken before every game. Swimmer Michael Phelps blasts hip-hop in his earbuds before races. Others have a lucky shirt or pair of socks that feel right on their bodies, and nearly all of them watch video of previous events to help visualize a peak performance.
Few bother with smell.
Michelle Roark, the 2009 U.S. freestyle skiing champion, wants to change that. Ms. Roark, who is two classes short of a chemical engineering degree from the Colorado School of Mines, is convinced that the scent from a patent-pending perfume blend that she developed and calls “Confidence” is as important to her success as a good night’s sleep. Before competing, she douses her neck-warmer in the natural fragrance and spritzes it on the back of her neck and behind her ears.
Read the rest of this entry »
ScentAir Launches Into Singapore with ION Orchard Retail Installment
Posted by: ScentAir on: October 6, 2009
CHARLOTTE, N.C., October 7, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, can now be found in Southeast Asia as part of the retail icon ION Orchard, a one-of-a-kind luxury shopping experience in the heart of Singapore’s vibrant retail scene.
With more than 640,000 square feet and eight floors of shopping, ION Orchard houses more than 300 shops, including international fashion favorites, new-to-market brands, unique store concepts, creative food and beverage offerings and first-of-its kind mall features. ION Orchard delivers a holistic, multisensory lifestyle experience with a distinctive mix of style, design and art.
To help create that experience, ION Orchard turned to ScentAir and its Singapore distribution partner, AllSense. Together the companies designed the scent concept and created several signature scents for ION Orchard.
“Our vision for ION Orchard was to create an experience – an icon fitting of its unmatched location at the gateway to one of Asia’s most vibrant shopping strips,” said Ms. Soon Su Lin, Chief Executive of Orchard Turn Developments. “True to the multisensory experience promised to guests, the mall will offer customized ION Orchard Signature scents ensuring a complete and engaging experience to any visitor.”
In addition to the ION Orchard Signature scents, fragrances such as White Tea and Thyme, Tropical Spice, Fresh Apple, Sandalwood Fire and Baby Powder are used subtly throughout the mall through ScentAir’s HVAC, in-ceiling and portable ScentWave systems.
“ION Orchard is leading the way in redefining the retail experience,” said David Amaral, Vice President of International Business for ScentAir. “We are excited to be a part of this breakthrough retail concept in such a vibrant international market.”
ScentAir offers global service capabilities in 56 countries through its 23 distribution partnerships. For more information, please visit www.scentair.com.
About ScentAir
ScentAir Technologies, Inc. (www.scentair.com) is the leading global provider of scent marketing solutions. ScentAir’s patented delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir’s technical deployments are also found in engineered systems for military training and aviation simulation. ScentAir is a privately held company located in Charlotte, N.C.
About ION Orchard
ION Orchard (www.ionorchard.com) is the retail component of the retail-cum-super-luxury-residential Orchard Turn development, jointly owned and managed by Singapore’s CapitaLand Limited and Hong Kong’s Sun Hung Kai Properties Limited.
About AllSense
With offices in Sydney, Australia and Singapore, AllSense (www.allsense.com.sg) is a pioneer in the creation, deployment and measurement of experiential media for brands and retailers. AllSense partners with ScentAir Technologies Inc, a global presence in aroma marketing solutions and scent delivery systems.
ScentAir Scents Madison Avenue For Sony Style
Posted by: ScentAir on: September 3, 2009
NEW YORK- September 2, 2009-
Sony Electronics is making its dedication to environmentally friendly initiatives the focus of its latest Sony Style store window displays. The window displays will feature some of Sony’s top green products, including the VAIO P Lifestyle PC, Reader Touch and Pocket Editions, Digital Photo Frame, and the new eco friendly BRAVIA VE5 series television, which will be on display. The updated display will also feature the new “green” inspired store fragrance — green bamboo — which will provide the finishing touch to displays in more than 40 store locations across the nation. The green bamboo fragrance will be wafting out onto Madison Ave. from Sony Style’s New York City location for all passers-by to experience. Sony Electronics is an industry leader in implementing environmentally conscious programs and product innovations. Sony has worked to minimize the environmental impact of its products through innovations in environmentally conscious design and energy conservation, and employs programs which give consumers easy and convenient ways to dispose of their unwanted or outdated electronics. To learn more about Sony’s green efforts, please visit sony.com/green.
ScentAir Appoints Jeffrey Diraffaele as Vice President of Strategic Accounts
Posted by: ScentAir on: September 1, 2009
September 1, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, has announced the appointment of Jeffrey DiRaffaele as Vice President of Strategic Accounts, effective September 1, 2009.
In this new position, DiRaffaele will lead the development and management of strategic accounts for ScentAir’s commercial scent delivery solutions.
DiRaffaele brings more than 17 years of experience with national sales and new business development, including specific expertise in the retail and fine fragrance industries.
“We are very pleased to add Jeffrey to the ScentAir team,” said Tom Conroy, CEO of ScentAir. “Jeffrey’s combination of business development and relevant industry experience will be a great asset to the company as we aggressively pursue new market opportunities and further build awareness of the ScentAir brand.”
Most recently, DiRaffaele served as Vice President of Sales for Premier Retail Networks, provider of digital media solutions for retail. DiRaffaele gained extensive experience in the retail and the fragrance industries through key sales and business development positions with Arcade Marketing and The Royal Promotion Group.
DiRaffaele will be based in New York City and will report directly to Tom Conroy, CEO of ScentAir.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
ScentAir Israel Scents Outdoor Billboard
Posted by: ScentAir on: August 21, 2009
ScentAir Technologies, along with its distribution partner in Israel, WhiteScent Ltd., have installed the world’s largest scented billboard in Tel Aviv, Israel.
In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv.
The billboard is the largest outdoor fragrance project in the world with systems capable of covering over 110,000 square feet. The project will be installed until the end of August.
Hasbro Introduces Yankee Candle Scented Puzzles
Posted by: ScentAir on: July 1, 2009
Origin: www.playthings.com
PAWTUCKET, R.I.—Hasbro is prepping a line of scent-enhanced puzzles under license from The Yankee Candle Co.
The assortment will feature puzzles that release “subtle, pleasant scents” of proprietary Yankee Candle fragrances such as MacIntosh Apple, Clean Cotton and MidSummer’s Night while being assembled, Hasbro says.
The 300 piece Yankee Candle puzzles will be available at mass retailers and at www.yankeecandle.com this fall for a suggested retail price of $9.99. Also included inside each puzzle will be a $10 coupon for use on any Yankee Candle Company purchase. Hasbro will release a trio of new designs “every two to three months,” according to the company.
“Enjoying Yankee Candles has been a favorite American tradition for generations, and there is nothing more all-American than puzzling as a family,” said Rick Ruffolo, Senior Vice President of Brand, Marketing and Innovation at the Yankee Candle Company. “Adding some of our most popular Yankee Candle scents to the puzzling experience is a great way to enhance the atmosphere when you’re putting together a puzzle.”
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The Scent Blog is a necessary component in the industry of sensory branding. ScentAir, the leading provider of scent marketing solutions and fragrance delivery systems, publishes The Scent Blog to update you on the ins and outs of this unique world. Visit often. There’s a lot happening.
- Sensory Branding Author Martin Lindstrom on NBC's Today Show
- ScentAir Launches Into Singapore with ION Orchard Retail Installment
- Hasbro Introduces Yankee Candle Scented Puzzles
- ScentAir Appoints Jeffrey Diraffaele as Vice President of Strategic Accounts
- Now smell this...
- ScentAir Signs Partnership Agreement with Global Sensory Branding Leader DMX
- Bobby Valentine: I used to love Yankee Candles actually Puzzles. We love to do puzzles as a family; even the youngest one joins in Yankee
- buuny heinz: I bought my first Yankee Candle puzzle the three little girls having a tea party as I am a retired pre-school teacher and it caught my eye. I just fin
- Judy: I bought the Macintosh apple / birds puzzle, I'm not a puzzle person, but I was drawn in by the scent & scenery of the puzzle. I also love that th
