Archive for September 2008
Sweet Dreams
Posted by: ScentAir on: September 24, 2008
“Smells Influence Dreams, Study Says” Rebecca Carroll for National Geographic News September 23, 2008 What you smell may influence emotions in your dreams, according to a new study. When researchers gave dreaming subjects whiffs of rose scent, the subjects reported rosier dreams. The scent of rotten eggs, on the other hand, provoked unpleasant dreams, the [...]
Scented Presidential Candidate…
Posted by: ScentAir on: September 23, 2008
WASHINGTON, DC, Sep 23, 2008 (MARKET WIRE via COMTEX) — A strategically scented presidential campaign, incorporating calculated aromas in event venues, signs and merchandise, could turn the tide in the current presidential race. With polls indicating the election is extremely close, the result could come down to just a few percentage points separating Senators John [...]
Now smell this…
Posted by: ScentAir on: September 23, 2008
Sept. 17, 2008 | In a German movie theater last month, audience members waiting for the feature wondered why they were seeing people lounging on a beach. After 60 seconds of waves and seagulls, a tag line for Nivea sunscreen appeared, and the scent of Nivea wafted into the theater through the air-conditioning vents.
The Sense Of Smell Never Sleeps
Posted by: ScentAir on: September 23, 2008
If you want to have sweet dreams, sleep with flowers in the bedroom. German scientists looked at slumbering volunteers who reported having pleasant emotions in their dreams when the smell of roses was in the room. The opposite effect was found when 15 women slept amid the odor of rotten eggs. The sleep was analyzed [...]
Scent Allergies?
Posted by: ScentAir on: September 23, 2008
There’s some debate over scent marketers use of fragrance in public places. Do fragrances released into the ambient air cause allergies?
Sensory Branding Considered a “Leading-Edge Consumer Marketing” Technique
Posted by: ScentAir on: September 22, 2008
DUBLIN, Ireland, Sep 16, 2008 (BUSINESS WIRE) — Research and Markets (http://www.researchandmarkets.com/research/f87142/consumer_marketing) has announced the addition of the “Consumer Marketing 2009″ report to their offering.
Smells like teen spirit… or retail success
Posted by: ScentAir on: September 22, 2008
Story by: Lauren Heist (Furniture Style) If you love the smell of success, take a whiff of this: A good smelling store can actually prompt shoppers to spend more.
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