The Scent Blog

Merger of Scent Marketing Pioneers Extends ScentAir’s Leading Position in the Scent Marketing Industry

Posted by: ScentAir on: October 29, 2008

ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, is combining forces with scent communications company EnviroScent of Atlanta, Ga. The merger is effective immediately.

This merger reinforces our leadership position and increases our ability to meet customers growing needs to use scent as a critical part of the marketing mix, said Tom Conroy, CEO of ScentAir. EnviroScent brings a full line of complementary products and technologies serving world-class customers in many industries including hospitality, retail, real estate and gaming. Together we expect to create enhanced value for our customers, employees and shareholders.

The merger brings together two pioneers of the growing scent marketing industry and creates the broadest range of scent delivery systems in the industry. Customers will benefit from the comprehensive product line, expanded sales force and support system, as well as industry innovations resulting from shared intellectual capital and technologies.

We are very pleased to join forces with ScentAir, said Jeff Sherwood, CEO of EnviroScent. With ScentAirs strength in commercial scent solutions, our in-demand specialty products and a combined 25 years of technical innovations in the scenting industry, we are positioned to take advantage of the growing market opportunities. In addition, this merger reflects the joining of two companies with shared corporate cultures and an entrepreneurial spirit that will continue to drive growth for the combined company.

Conroy is appointed CEO of the combined company, and Sherwood will become a member of the ScentAir senior management team. For the short term, ScentAir and EnviroScent will operate under their respective brand names with joint sales, marketing, administration and manufacturing resources.

For more information, please visit www.scentair.com/merger.

About ScentAir

ScentAir Technologies, Inc. (www.scentair.com) is the leading global provider of scent marketing solutions. ScentAirs patented delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAirs technical deployments are also found in engineered systems for military training and aviation simulation. ScentAir is a privately held company located in Charlotte, N.C.

About EnviroScent

EnviroScent (www.enviroscent.com) is a leading portable commercial scenting company with customers in all 50 states, Canada, Europe, the Middle East and Asia. As one of the premier scent solutions providers in the marketplace, EnviroScent analyzes the needs of clients and together work through a creative process to develop the desired scent result. In 2005, EnviroScent launched their popular patent-pending ScentSicles and ScentSticks specialty consumables products for commercial clients and their customers. EnviroScent is a privately held company located in Atlanta, Ga.


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