ScentAir Scents Madison Avenue For Sony Style
Posted by: ScentAir on: September 3, 2009
NEW YORK- September 2, 2009-
Sony Electronics is making its dedication to environmentally friendly initiatives the focus of its latest Sony Style store window displays. The window displays will feature some of Sony’s top green products, including the VAIO P Lifestyle PC, Reader Touch and Pocket Editions, Digital Photo Frame, and the new eco friendly BRAVIA VE5 series television, which will be on display. The updated display will also feature the new “green” inspired store fragrance — green bamboo — which will provide the finishing touch to displays in more than 40 store locations across the nation. The green bamboo fragrance will be wafting out onto Madison Ave. from Sony Style’s New York City location for all passers-by to experience. Sony Electronics is an industry leader in implementing environmentally conscious programs and product innovations. Sony has worked to minimize the environmental impact of its products through innovations in environmentally conscious design and energy conservation, and employs programs which give consumers easy and convenient ways to dispose of their unwanted or outdated electronics. To learn more about Sony’s green efforts, please visit sony.com/green.
ScentAir Appoints Jeffrey Diraffaele as Vice President of Strategic Accounts
Posted by: ScentAir on: September 1, 2009
September 1, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, has announced the appointment of Jeffrey DiRaffaele as Vice President of Strategic Accounts, effective September 1, 2009.
In this new position, DiRaffaele will lead the development and management of strategic accounts for ScentAir’s commercial scent delivery solutions.
DiRaffaele brings more than 17 years of experience with national sales and new business development, including specific expertise in the retail and fine fragrance industries.
“We are very pleased to add Jeffrey to the ScentAir team,” said Tom Conroy, CEO of ScentAir. “Jeffrey’s combination of business development and relevant industry experience will be a great asset to the company as we aggressively pursue new market opportunities and further build awareness of the ScentAir brand.”
Most recently, DiRaffaele served as Vice President of Sales for Premier Retail Networks, provider of digital media solutions for retail. DiRaffaele gained extensive experience in the retail and the fragrance industries through key sales and business development positions with Arcade Marketing and The Royal Promotion Group.
DiRaffaele will be based in New York City and will report directly to Tom Conroy, CEO of ScentAir.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
ScentAir Israel Scents Outdoor Billboard
Posted by: ScentAir on: August 21, 2009
ScentAir Technologies, along with its distribution partner in Israel, WhiteScent Ltd., have installed the world’s largest scented billboard in Tel Aviv, Israel.
In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv.
The billboard is the largest outdoor fragrance project in the world with systems capable of covering over 110,000 square feet. The project will be installed until the end of August.
Hasbro Introduces Yankee Candle Scented Puzzles
Posted by: ScentAir on: July 1, 2009
Origin: www.playthings.com
PAWTUCKET, R.I.—Hasbro is prepping a line of scent-enhanced puzzles under license from The Yankee Candle Co.
The assortment will feature puzzles that release “subtle, pleasant scents” of proprietary Yankee Candle fragrances such as MacIntosh Apple, Clean Cotton and MidSummer’s Night while being assembled, Hasbro says.
The 300 piece Yankee Candle puzzles will be available at mass retailers and at www.yankeecandle.com this fall for a suggested retail price of $9.99. Also included inside each puzzle will be a $10 coupon for use on any Yankee Candle Company purchase. Hasbro will release a trio of new designs “every two to three months,” according to the company.
“Enjoying Yankee Candles has been a favorite American tradition for generations, and there is nothing more all-American than puzzling as a family,” said Rick Ruffolo, Senior Vice President of Brand, Marketing and Innovation at the Yankee Candle Company. “Adding some of our most popular Yankee Candle scents to the puzzling experience is a great way to enhance the atmosphere when you’re putting together a puzzle.”
NTT Communications – Computer Controlled Scent Sampling
Posted by: ScentAir on: June 18, 2009
NTT Com’s i-Aroma device enables individuals to enjoy premixed, professionally coordinated fragrances together with Web-based content distribution services. The device operates with dedicated software for the Windows XP or Windows Vista operating systems. Six base oils loaded in the device are mixed and vaporized-without using water or flame-to create specific fragrances according to commands transmitted from the PC via USB cable.
Read the full release: http://www.ntt.com/aboutus_e/news/data/20090616.html
Smelled Any Good Airports Lately?
Posted by: ScentAir on: April 14, 2009
By Harriet Baskas, special for USA TODAY
Next time you go to the airport, take a good, deep breath.
What does it smell like? Cinnamon rolls? Barbecue? Cigarette smoke? A locker room? Nothing?
Airports in North America have been doing a lot lately to make the travel experience more enjoyable by upgrading shops, dining venues, and the furniture and lighting in gate areas, and by adding artwork, power plugs and wireless Internet access. Even the TSA is trying to do its part by setting up self-select lanes to help calm things down at security checkpoints around the country.
It’s a step in the right direction. But as far as I can tell (or smell), few airports are focusing on their smell, or at least talking about it.
One that is: the UK’s East Midlands Airport. The single terminal airport, located about an hour and a half north of London, serves about six million passengers a year. Two years ago the terminal underwent a major renovation that included upgrading shops and restaurants. But Sales and Marketing Manager Sarah Fletcher didn’t think upgrading the look of the facility was enough. She wanted the airport to smell better as well.
Maybach Car Air Freshener is the Cadillac of Colognes, Literally.
Posted by: ScentAir on: March 3, 2009
Maybach Perfume Atomizer
Original Source: NY Times
For its new limited-edition Zeppelin model, Maybach, the ultraluxury division of Mercedes-Benz, offers a special option. In addition to two-tone paint to cosset the eye, fine leather to soothe the touch and lambskin carpets to beguile the feet, there’s a $5,000 perfume atomizer — pocket change on a car that starts at more than $500,000 — that allows owners to scent the cabin. I write about the special option in this Sunday’s paper.
But Maybach isn’t the only luxury automaker to appeal to its customer’s sense of smell. Recent months have seen the release of several fragrances with automotive origins.
There is also Cadillac cologne, “with aromas of ebony, cloves and incense, introducing a feeling of unlimited freedom.” It is produced under license from General Motors, by Beauty Contact, a company based in Dubai.
Last year, Cartier released its Roadster men’s fragrance. The reference is not directly to a car, but to the Cartier Roadster watch, whose rounded winding stem inspired the top of the bottle.
More recently, Porsche Design, the industrial-design adjunct of Porsche A.G., came out with “Essence,” which the company boasts is “fresh and woody with ‘blizzard and tundra’ accords which play on the theme of cold and warm at the same time.”
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