Posts Tagged ‘Emotion’
Pharmaceutical Scents – Purdue’s Scent Strategy
Posted by: ScentAir on: April 22, 2010
Original Article: Salem News (MYRTLE BEACH, S.C.) – It takes ten to fifteen years to develop a drug. The cost has soared more than 300 percent since 1987 in the pharmaceutical industry’s competitive landscape. According to Exhibitor Online, that’s why Purdue Pharma L.P., manufacturer of analgesics and other drugs, likes to create a sense of [...]
Sensory Branding Author Martin Lindstrom on NBC’s Today Show
Posted by: ScentAir on: October 20, 2008
Author Martin Lindstrom sits down with TODAY’s Meredith Vieira to talk about his new book, “Buyology: Truth and Lies About What We Buy,” which explains the scientific reasoning behind purchasing habits. CLICK HERE TO WATCH THE VIDEO Does sex sell? Can subliminal advertising really influence our behavior? The results of a major scientific study are [...]
Sweet Dreams
Posted by: ScentAir on: September 24, 2008
“Smells Influence Dreams, Study Says” Rebecca Carroll for National Geographic News September 23, 2008 What you smell may influence emotions in your dreams, according to a new study. When researchers gave dreaming subjects whiffs of rose scent, the subjects reported rosier dreams. The scent of rotten eggs, on the other hand, provoked unpleasant dreams, the [...]
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