Posts Tagged ‘Scent Marketing Institute’
Scent Market Skyrockets
Posted by: ScentAir on: November 24, 2008
NEW YORK, Nov 18, 2008 (BUSINESS WIRE) — While historical declines in US retail sales were reported by the Commerce Department last week, investors in the scent marketing industry welcomed the news as record numbers of retailers increasingly turn to alternative methods of merchandising to boost sales. According to Harald Vogt, Founder of the Scent [...]
Now smell this…
Posted by: ScentAir on: September 23, 2008
Sept. 17, 2008 | In a German movie theater last month, audience members waiting for the feature wondered why they were seeing people lounging on a beach. After 60 seconds of waves and seagulls, a tag line for Nivea sunscreen appeared, and the scent of Nivea wafted into the theater through the air-conditioning vents.
Smells like teen spirit… or retail success
Posted by: ScentAir on: September 22, 2008
Story by: Lauren Heist (Furniture Style) If you love the smell of success, take a whiff of this: A good smelling store can actually prompt shoppers to spend more.
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