Posts Tagged ‘Scent Marketing Institute’
Scent Market Skyrockets
Posted by: ScentAir on: November 24, 2008
NEW YORK, Nov 18, 2008 (BUSINESS WIRE) — While historical declines in US retail sales were reported by the Commerce Department last week, investors in the scent marketing industry welcomed the news as record numbers of retailers increasingly turn to alternative methods of merchandising to boost sales.
According to Harald Vogt, Founder of the Scent Marketing [...]
Now smell this…
Posted by: ScentAir on: September 23, 2008
Sept. 17, 2008 | In a German movie theater last month, audience members waiting for the feature wondered why they were seeing people lounging on a beach. After 60 seconds of waves and seagulls, a tag line for Nivea sunscreen appeared, and the scent of Nivea wafted into the theater through the air-conditioning vents.
Smells like teen spirit… or retail success
Posted by: ScentAir on: September 22, 2008
Story by: Lauren Heist (Furniture Style)
If you love the smell of success, take a whiff of this: A good smelling store can actually prompt shoppers to spend more.
The Scent Blog is Hosted by ScentAir, Inc.
The Scent Blog is a necessary component in the industry of sensory branding. ScentAir, the leading provider of scent marketing solutions and fragrance delivery systems, publishes The Scent Blog to update you on the ins and outs of this unique world. Visit often. There’s a lot happening.
- ScentAir Launches Into Singapore with ION Orchard Retail Installment
- Maybach Car Air Freshener is the Cadillac of Colognes, Literally.
- ScentAir Israel Scents Outdoor Billboard
- Scent Allergies?
- Smells like teen spirit… or retail success
- Sensory Branding Considered a "Leading-Edge Consumer Marketing" Technique
- The Latest in Retail Technology @ the National Retail Federation’s Annual Convention
- ScentAir Appoints Jeffrey Diraffaele as Vice President of Strategic Accounts
- Sensory Branding Author Martin Lindstrom on NBC's Today Show
- NIST Electronic Nose
- Bobby Valentine: I used to love Yankee Candles actually Puzzles. We love to do puzzles as a family; even the youngest one joins in Yankee
- buuny heinz: I bought my first Yankee Candle puzzle the three little girls having a tea party as I am a retired pre-school teacher and it caught my eye. I just fin
- Judy: I bought the Macintosh apple / birds puzzle, I'm not a puzzle person, but I was drawn in by the scent & scenery of the puzzle. I also love that th
