Posts Tagged ‘Scent Marketing’
Clean Smells Promote Moral Behavior, Study Suggests
Posted by: ScentAir on: October 27, 2009
The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.
What good skiing smells like…
Posted by: ScentAir on: October 15, 2009
Original Article in The Wall Street Journal
By MATTHEW FUTTERMAN
World-class athletes crave routine. Baseball’s Wade Boggs ate chicken before every game. Swimmer Michael Phelps blasts hip-hop in his earbuds before races. Others have a lucky shirt or pair of socks that feel right on their bodies, and nearly all of them watch video of previous events [...]
ScentAir Launches Into Singapore with ION Orchard Retail Installment
Posted by: ScentAir on: October 6, 2009
CHARLOTTE, N.C., October 7, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, can now be found in Southeast Asia as part of the retail icon ION Orchard, a one-of-a-kind luxury shopping experience in the heart of Singapore’s vibrant retail scene.
With more than 640,000 square feet and eight floors of shopping, [...]
ScentAir Israel Scents Outdoor Billboard
Posted by: ScentAir on: August 21, 2009
ScentAir Technologies, along with its distribution partner in Israel, WhiteScent Ltd., have installed the world’s largest scented billboard in Tel Aviv, Israel.
In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located [...]
Hasbro Introduces Yankee Candle Scented Puzzles
Posted by: ScentAir on: July 1, 2009
Origin: www.playthings.com
PAWTUCKET, R.I.—Hasbro is prepping a line of scent-enhanced puzzles under license from The Yankee Candle Co.
The assortment will feature puzzles that release “subtle, pleasant scents” of proprietary Yankee Candle fragrances such as MacIntosh Apple, Clean Cotton and MidSummer’s Night while being assembled, Hasbro says.
The 300 piece Yankee Candle puzzles will be available at mass [...]
Smelled Any Good Airports Lately?
Posted by: ScentAir on: April 14, 2009
By Harriet Baskas, special for USA TODAY
Next time you go to the airport, take a good, deep breath.
What does it smell like? Cinnamon rolls? Barbecue? Cigarette smoke? A locker room? Nothing?
Airports in North America have been doing a lot lately to make the travel experience more enjoyable by upgrading shops, dining venues, and the furniture [...]
Maybach Car Air Freshener is the Cadillac of Colognes, Literally.
Posted by: ScentAir on: March 3, 2009
Original Source: NY Times
For its new limited-edition Zeppelin model, Maybach, the ultraluxury division of Mercedes-Benz, offers a special option. In addition to two-tone paint to cosset the eye, fine leather to soothe the touch and lambskin carpets to beguile the feet, there’s a $5,000 perfume atomizer — pocket change on a car that starts at [...]
The Scent Blog is Hosted by ScentAir, Inc.
The Scent Blog is a necessary component in the industry of sensory branding. ScentAir, the leading provider of scent marketing solutions and fragrance delivery systems, publishes The Scent Blog to update you on the ins and outs of this unique world. Visit often. There’s a lot happening.
- ScentAir Launches Into Singapore with ION Orchard Retail Installment
- Maybach Car Air Freshener is the Cadillac of Colognes, Literally.
- ScentAir Israel Scents Outdoor Billboard
- Scent Allergies?
- Smells like teen spirit… or retail success
- Sensory Branding Considered a "Leading-Edge Consumer Marketing" Technique
- The Latest in Retail Technology @ the National Retail Federation’s Annual Convention
- ScentAir Appoints Jeffrey Diraffaele as Vice President of Strategic Accounts
- Sensory Branding Author Martin Lindstrom on NBC's Today Show
- NIST Electronic Nose
- Bobby Valentine: I used to love Yankee Candles actually Puzzles. We love to do puzzles as a family; even the youngest one joins in Yankee
- buuny heinz: I bought my first Yankee Candle puzzle the three little girls having a tea party as I am a retired pre-school teacher and it caught my eye. I just fin
- Judy: I bought the Macintosh apple / birds puzzle, I'm not a puzzle person, but I was drawn in by the scent & scenery of the puzzle. I also love that th
