Posts Tagged ‘Scent Marketing’
Scented billboard aims to lead shoppers by the nose
Posted by: ScentAir on: June 2, 2010
Story by Jen Aronoff Commuters on River Highway (N.C. 150) near Lake Norman in Mooresville may find a new aroma commingling with exhaust fumes: The smell of grilled steak, coming from a billboard designed to entice shoppers by appealing to a sense other than sight. The Bloom grocery store chain, part of Food Lion, erected [...]
Pharmaceutical Scents – Purdue’s Scent Strategy
Posted by: ScentAir on: April 22, 2010
Original Article: Salem News (MYRTLE BEACH, S.C.) – It takes ten to fifteen years to develop a drug. The cost has soared more than 300 percent since 1987 in the pharmaceutical industry’s competitive landscape. According to Exhibitor Online, that’s why Purdue Pharma L.P., manufacturer of analgesics and other drugs, likes to create a sense of [...]
Ion Orchard: Sweet smell of success on Orchard Road
Posted by: ScentAir on: April 8, 2010
Source: www.theaustralian.com.au What scent will make you spend more? Probably a subtle mix of natural herbs, fruits and flowers as blended by fragrance consultants of Singapore’s super-cool, ultra hi-tech retail mall ION Orchard in the heart of the city-state’s main retail precinct in Orchard Road. Three different scents are pumped through the mall’s airconditioning ducts: [...]
Clean Smells Promote Moral Behavior, Study Suggests
Posted by: ScentAir on: October 27, 2009
The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.
What good skiing smells like…
Posted by: ScentAir on: October 15, 2009
Original Article in The Wall Street Journal By MATTHEW FUTTERMAN World-class athletes crave routine. Baseball’s Wade Boggs ate chicken before every game. Swimmer Michael Phelps blasts hip-hop in his earbuds before races. Others have a lucky shirt or pair of socks that feel right on their bodies, and nearly all of them watch video of [...]
ScentAir Launches Into Singapore with ION Orchard Retail Installment
Posted by: ScentAir on: October 6, 2009
CHARLOTTE, N.C., October 7, 2009 ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, can now be found in Southeast Asia as part of the retail icon ION Orchard, a one-of-a-kind luxury shopping experience in the heart of Singapore’s vibrant retail scene. With more than 640,000 square feet and eight floors [...]
ScentAir Israel Scents Outdoor Billboard
Posted by: ScentAir on: August 21, 2009
ScentAir Technologies, along with its distribution partner in Israel, WhiteScent Ltd., have installed the world’s largest scented billboard in Tel Aviv, Israel. In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is [...]
The Scent Blog is Hosted by ScentAir, Inc.
The Scent Blog is a necessary component in the industry of sensory branding. ScentAir, the leading provider of scent marketing solutions and fragrance delivery systems, publishes The Scent Blog to update you on the ins and outs of this unique world. Visit often. There’s a lot happening.
